Holiday & Travel Show

Swiss travel enthusiasts will gather at the BERNEXPO exhibition center from January 28th to 31st, 2027. Book your exhibitor space now.

The established holiday fair

The Holiday & Travel Show Bern has been connecting the tourism industry with its target audience since 1986. With three specific themed areas, you can connect closely and directly with your customers. We offer you an ideal venue for networking, exchanging ideas, and making sales over four days.

Facts & Figures

25’000
Visitors
4
days
200
Exhibitors
23’000 m2
Exhibition space
300
lectures

Holiday & Travel Show 2026

The exhibition areas

Choose the area in which you would like to exhibit.

Bus & Travel

Travel comfortably by bus: From day trips to international multi-day tours, this section offers a comprehensive range of options for groups and individual travelers. Bus tour operators, tourism organizations, and associations showcase the diverse possibilities for relaxed travel experiences.

Sea & More

Whether beach holidays, cruises or cultural trips: tour operators, airlines, shipping companies and country representatives showcase their most beautiful destinations and offer inspiration for the next trip to the sea and beyond.

Mountains & Water

From hiking holidays and adventure trips to outdoor activities in Switzerland and neighboring countries: tour operators, destinations, airlines, accommodations and travel platforms present a wide range of offers for nature lovers and active travelers.

Adventures on 4 wheels

Holidays in one's own motorhome are popular with many Swiss people. They combine freedom, flexibility, and comfort. The holiday fair addresses this trend with the special theme "Adventures on 4 Wheels." Discover our exhibitors and find out about motorhome rentals.

We are very pleased with our first participation. Many visitors approached us with concrete travel ideas and booked directly on site.

Gajan Canagasaby Country Sales Manager of Flydubai

The holiday fair was a great opportunity for us to increase our visibility. Many visitors were previously unfamiliar with us. We were particularly pleased with the strong interest in our cycling tours, which were very well received.

Sandra Bruder-Gerber Managing Director of Gerber Busreisen GmbH

Despite the beautiful weather, we were absolutely overwhelmed. Authentic travel destinations like the Azores, which are very trendy right now, were particularly popular. Demand exceeded our expectations.

Reto Amit Owner of Amin Travel

Reasons for your participation

High booking rates

With up to 25'000 visitors expected, the holiday fair appeals to a decisive, travel-oriented audience.

Strong industry network

Make and maintain contacts in a professional environment on over 20,000 m² of hall space.

High-quality contacts and leads

Targeted lead generation and sustainable customer relationships in the catchment area with approximately 2 million inhabitants.

More is possible than just a trade fair booth

Additional opportunities to present yourself include lectures, performances, and the widely distributed trade fair magazine.

Our community

Instagram

550 followers

Newsletter

44,000 subscribers

Facebook

7,000 followers

LinkedIn

250 Followers

Trade fair magazine by Travel Magazine

Edition of 110,000

Exhibiting at the Holiday & Travel Show?

Discover the exhibition stand configurator! Booking your stand has never been so easy and transparent.

Benefit from early bird discounts

Register for Holiday & Travel Show Bern and benefit from the early bird discount until June 30, 2026!